The Seychelles Tourism Board (STB) office in Dubai has officially launched a new marketing drive dubbed the #ExperienceSeychelles campaign, aimed at attracting visitors from the GCC countries. The campaign will run throughout the year 2018.
The #ExperienceSeychelles campaign will consist of never before seen activities not only in the United Arab Emirates, but also in Kuwait, Saudi Arabia, Bahrain, and Qatar. This includes above-the-line advertisements and brand activations.
Lamp posts advertisements along the iconic Jumeirah road is one of the initial campaigns rolled out in Dubai, targeting the affluent of residents, locals, families, tourists, and businesses at one go. Also in Dubai, 50 taxis are now sporting fully branded wrap ads.
In Qatar, 53 buses can now be seen driving around sporting #ExperienceSeychelles advertisements. This is expected to bring maximum visibility for Seychelles in Qatar as the buses operate between 10 to 18 hours per day, up to seven days a week. The #ExperienceSeychelles tagline will also be seen at the Abu Dhabi International Airport where screen advertisements showcasing the picturesque Seychelles’ sceneries will be running for three weeks.
The Seychelles Tourism Board’s Regional Manager for the Middle East, Ahmed Fathallah said the campaign seeks to create an emotional connection and incite the feeling of awe provoked by the beauty of the Seychelles Islands. “The various components of this campaign that will be incorporated in the advertisements are intended to convey what the destination can offer and what the guests are expected to experience which includes active engagements and contribution,” said Mr Fathallah.